Creative Land School of Film and Media Arts


TWO YEARS FULL TIME

This two-year Diploma in Professional Photography takes students through to professional proficiency whilst cultivating a creative approach to visual problem-solving and preparing them for a career of working with images. Students are guided through a personal photographic journey in order to gain entry into the world of visual language and communication. Instructors are working professionals in their field and knowledgeable about current workplace standards.

Camera Anatomy

  • Mastering aperture and its connection to depth of field and exposure.
  • Mastering shutter speed and its connection to FREEZE (still) and BLUR images and exposure
  • Mastering exposure, the inbuilt TTL (through-the-lens) light meter

Darkroom

  • Theory of Film
  • Pinhole Photography
  • Creative Darkroom
  • Enlarging

Visual Literacy

  • Reading and writing with photography
  • Analyzing images in terms of technical application, success or failure, intention and result

Genres of Photography

  • A. Portraiture
  • Portraiture in Environment. Lecture and project title
  • Intimate Portraiture
  • Directions of light Portraiture

B. Landscape Photography

  • Basic principles; rule of thirds, breaking rules
  • Working with time of day and weather
  • Film; accessories, colour/tone, contrast
  • Developing a personal vision; avoiding clichés
  • Creativity vs. technique; conceptualization, theme building

C. Photo Journalism

  • Ethics
  • The partnership of words and images
  • Daily News
  • The feature story
  • Sequence, series, sets of picture versus the single image story

D. Social Event Photography

  • The cycle of life
  • Rites of Passage
  • Social Events, fun, snapshots and glamour.
  • The business side

Studio Lighting

  • Mixed lighting
  • Still life, personal objects, props
  • Portraiture
  • Photographing white-on-white
  • Fashion
  • Food Photography

History of Photography

  • The history of the camera from Camera Obscura
  • The history of early photographic processes from Niepce and Daguerre onwards
  • Live history in exhibition visits, videos, movies, class discussions, and to science centres
  • Learning to do research and written assignments
  • Introduction to the history of African and South African Photography

Digital Application

  • Scanning an image from analogue to digital format
  • The digital darkroom
  • Learning the tools
  • Enhancement of regular images
  • Saving and filing visual images

Colour theory

  • Additive and subtractive colour
  • RGB, CMYK, Monochrome, hue
  • Prisms: primary and complementary
  • Hot and cold colour, colour emphasis, natural and vivid colour
  • Colour and association
  • Colour temperature – degrees Kelvin scale

Genres of Photography (continued from 1st year program)
E. Architectural Photography

  • Design, abstraction, extraction of character of a building
  • Attention to detail, scale, line, contrast and atmosphere

F. Night Photography

  • Photographing at night: Technique and concept building
  • Personal vision project: After Dark
  • Internal fine art project or photojournalistic story recording of night activities

G. Photojournalism

  • Evolving a story telling concept through factual visual and textual research
  • Learning from the best photojournalists
  • News and feature story building in pictures and text
  • Journalism writing classes for enhancing verbal and textual writing
  • Specialization in this field over 1 or two terms with industry professionals

H. Landscape Photography

  • An intermediate level engagement in many different kinds of scapes
  • Land, sea, city, sky, dream

Fine Art photography

  • Building concepts and personal vision
  • Finding and communicating a personal relationship with the world
  • Personal issues, artistic license, creativity, and self expression
  • Fact and fiction
  • Conceptualism and postmodernism
  • Studio and commercial advertising

The Professional Photographer

  • Sticking to a brief
  • Practice and skill building
  • Learning to work in a team
  • Advanced portraiture
  • Compulsory Job assignments
  • Building creative studio skills
  • Food photography with industry specialist

Industry Liaison

  • Social event with individual critique
  • CityVarsity Graduation project
  • Social responsibility project
  • Formal portraits for website in studio with artificial lighting
  • Drama/Art department: make-up photography and student portfolios
  • Digital Imaging
  • Learning the digital camera system and differences to analogue
  • Camera anatomy
  • Editing, overshooting, coping without film
  • Photo retouching

Darkroom Theory and Practice

  • Advanced processes: Toning, sabatier, negative sandwiching, litho printing.
  • Archival printing.
  • Black and white printing
  • Photojournalism and fine art projects

History of Art and Photography

  • Discourse on philosophy of Art
  • The Isms in History of Art and Photography: Impressionism to Post Modernism
  • South African Photography, post-Apartheid until present day
  • World Photography after Post-Modernism
  • Live History: video, film, and exhibition visits
  • Studio photography

Career Preparation

  • Building a portfolio
  • Best images, CV
  • Business card
  • CD or DVD Portfolio
  • Business Module
  • Build a personal website for industry attention, self-marketing
  • Lab shadowing
  • Assistancy module - student works in studio, gallery, magazine shadowing an industry professional
  • End of year exhibition of student work

Stills Photography on film sets

  • Learning about film sets
  • Session with famous stills photographer
  • Session with Director

NB:
In order to pass 1st year, as well as to graduate with this Diploma, students of this course are required to pass all three streams of subjects, namely:
Stream A: Process
Stream B: Practical projects
Stream C: Theory and Discourse of Art and Photography
Professional Photography students are required to purchase the following items for use during their studies:

Stationary

  • A diary
  • A few exam pads
  • A file for notes
  • A negative file/holder
  • Portfolio Book for 2nd year (to be advised by lecturer)

Equipment
Students must provide their own manual film camera (or an automatic one that allows full manual override). A digital camera may be used only if the camera is able to adjust the following manually:

  • Focus
  • ASA/ISO setting
  • Aperture
  • Shutter speed

NB: The camera must also have an operational, built-in light meter.

Other equipment

  • Lightweight tripod with cable release
  • Separate on-camera flash (with swivel head) that fits your camera
  • One set of multi-grade darkroom filters for enlarger

Additional costs

Each student is required to pay an amount for additional consumables to Creative Land  prior to the commencement of the course. This amount covers film stock, outside laboratory processing, group field trips, paper, chemicals, and darkroom and studio consumables. The amount also covers any extra tuition that a student may need during the course of the year.

However, the additional amount does not cover the following:

* Extra shoots, if the student needs more than the shoots prescribed
* End-of-year exhibition enlargements and mounting

Please request a schedule of the estimated additional costs from The Registrar/Administrator.

 

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